Best Super Bowl Commercial

Venger · Joined: 06 Aug 2007 Posts: 55

Both Bridgestones, with the screaming animals, and then the guy driving
at night, were quite good...

Discuss.

Venger

Archived from group: alt>sports>football>pro>dallas-cowboys

**Bigstick** · Joined: 04 Feb 2008 Posts: 3

"Venger" wrote in message $J41.5036@newssvr14.news.prodigy.net...
>
> Both Bridgestones, with the screaming animals, and then the guy driving at
> night, were quite good...

I agree.
Screaming animals was the best by far.

Fred Goodwin, CMA · Joined: 06 Aug 2007 Posts: 75

My vote goes to the Victoria's Secret commercial, "Now that the game
is over, let the REAL games begin!"

observer · Joined: 06 Aug 2007 Posts: 196

"Fred Goodwin, CMA" wrote ...
>
> My vote goes to the Victoria's Secret commercial, "Now that the
> game is over, let the REAL games begin!"
>

I don't know the name of the girl in that
commercial, but she sure is hot, a Vic-
toria's Secret regular, and when I saw it,
I was thinking along the lines of perfec-
tion regarding the manner in which she
is able to project ultimate female beauty/
sexiness.

Some other info regarding the Super
Bowl ad game:

---
20th Annual Super Bowl Ad Meter results
http://www.usatoday.com/money/advertising/admeter/2008-02-04-results-chart_N.htm
---

Excerpt:

How TV's most expensive commercials scored
with viewers:

10 most popular

Advertiser Description Length (sec.) Quarter Ad Meter score

1. Budweiser Dalmatian trains Clydesdale to make 60 2nd 8.73
beer wagon team.
2. FedEx FedEx beats giant carrier pigeons. 45 1st 8.26
3. Bridgestone Critters scream with squirrel 30 1st 8.11
missed by car.
4. Doritos Giant rat goes for guy's bag of chips. 30 2nd 7.94
5. Bud Light Fire-breather heats up romantic dinner. 30 1st 7.84
6. Bud Light Men sneak beer into wine-and-cheese 30 1st 7.73
party.
7. Coca-Cola Cartoon-character parade balloons 60 3rd 7.65
go after Coke Classic.
8. Diet Pepsi Max Star-studded cast stops dozing. 60 1st 7.60
9. Planters Scent of nuts makes homely woman 30 2nd 7.41
alluring.
10. Tide to Go Shirt stain is louder than a job 30 1st 7.39
candidate.
10. SoBe Life Lizards dance with model Naomi 60 2nd 7.39
Water Campbell.

--- end excerpt ---

---
Budweiser's dog and pony show takes
top Ad Meter spot
http://www.usatoday.com/money/advertising/admeter/2008admeter.htm
---

Excerpts:

The Patriots' streak was broken, but
Anheuser-Busch's was not.

In the high-stakes world of Super Bowl
advertising, it aired the best-liked Super
Bowl ad for a record 10th-consecutive
year, according to results of USA TO-
DAY'S exclusive Super Bowl Ad Meter
real-time consumer focus group testing.

Unlike many of its previous winners, A-B's
big winner this time didn't tickle the funny
bone, but it certainly plucked the heart
strings.

The ad featured a Dalmatian who becomes
personal trainer to a dejected draft horse
eager to make the team pulling the famous
Budweiser beer wagon.

In a nod to millions of boomer viewers, the
valiant steed trains to the theme from the
movie Rocky. And like Rocky, it won big.

"Ten in a row is a dream," said A-B's Bob
Lachky, chief creative officer. "It's validation
of the brand strategies we have in place and
that Clydesdales are America's favorite icon.

"It is a spot about tradition, about the little
guy succeeding," Lachky said. "There's a real
era of cynicism right now, and America was
ready for this message. It has a message about
trying harder."

....

The Clydesdale ad "had a beginning, a middle
and an end," said Richard Lackner, a teacher
from Downers Grove, Ill. "It told a little story
and got you to root for the underdog, actually
underhorse."

Indeed, no advertiser in the game did. But for
a change, A-B faced serious competition for
the top slot. A FedEx ad featuring giant pigeons
chaotically trying to deliver overnight packages
placed second. A Bridgestone tire ad that fin-
ished third showed a forest full of critters
screaming when a beloved squirrel almost
gets hit by a car.

And a year-old Doritos spot made by a con-
sumer cracked the top five. The ad, in which
a giant rat tackles a chip eater, finished third
last year in Doritos' make-your-own Super
Bowl ad contest.

....

Some 37 advertisers paid a record price - an
average $2.7 million per 30 seconds - for the
privilege of sharing the stage with the New Eng-
land Patriots and New York Giants. A estimated
90 million Super Bowl viewers were shown 54
commercials.

....

--- end excerpts ---

Lee Watkins · Joined: 29 Dec 2007 Posts: 5

Venger wrote:
>
> Both Bridgestones, with the screaming animals, and then the guy driving
> at night, were quite good...
>
> Discuss.
>
> Venger

was that the one with alice cooper? since i hate both teams, i wasnt
paying much attention to the game or the commercials.

lee

Venger · Joined: 06 Aug 2007 Posts: 55

Lee Watkins wrote:
> Venger wrote:
>>
>> Both Bridgestones, with the screaming animals, and then the guy
>> driving at night, were quite good...
>>
>> Discuss.
>>
>> Venger
>
> was that the one with alice cooper? since i hate both teams, i wasnt
> paying much attention to the game or the commercials.

Yep... that had to be the biggest WTF moment in all of the commercials...

Venger

Lee Watkins · Joined: 29 Dec 2007 Posts: 5

Venger wrote:
> Lee Watkins wrote:
>> Venger wrote:
>>>
>>> Both Bridgestones, with the screaming animals, and then the guy
>>> driving at night, were quite good...
>>>
>>> Discuss.
>>>
>>> Venger
>>
>> was that the one with alice cooper? since i hate both teams, i wasnt
>> paying much attention to the game or the commercials.
>
> Yep... that had to be the biggest WTF moment in all of the commercials...
>
> Venger

it made no sense.....it was ridiculously stupid....and i was laughing my
ass off.

A+

lee

Lee Watkins · Joined: 29 Dec 2007 Posts: 5

observer wrote:
> "Fred Goodwin, CMA" wrote ...
>> My vote goes to the Victoria's Secret commercial, "Now that the
>> game is over, let the REAL games begin!"
>>
>
> I don't know the name of the girl in that
> commercial,

wasnt adriana lima?

lee

but she sure is hot, a Vic-
> toria's Secret regular, and when I saw it,
> I was thinking along the lines of perfec-
> tion regarding the manner in which she
> is able to project ultimate female beauty/
> sexiness.
>
> Some other info regarding the Super
> Bowl ad game:
>
> ---
> 20th Annual Super Bowl Ad Meter results
> http://www.usatoday.com/money/advertising/admeter/2008-02-04-results-chart_N.htm
> ---
>
> Excerpt:
>
> How TV's most expensive commercials scored
> with viewers:
>
> 10 most popular
>
> Advertiser Description Length (sec.) Quarter Ad Meter score
>
> 1. Budweiser Dalmatian trains Clydesdale to make 60 2nd 8.73
> beer wagon team.
> 2. FedEx FedEx beats giant carrier pigeons. 45 1st 8.26
> 3. Bridgestone Critters scream with squirrel 30 1st 8.11
> missed by car.
> 4. Doritos Giant rat goes for guy's bag of chips. 30 2nd 7.94
> 5. Bud Light Fire-breather heats up romantic dinner. 30 1st 7.84
> 6. Bud Light Men sneak beer into wine-and-cheese 30 1st 7.73
> party.
> 7. Coca-Cola Cartoon-character parade balloons 60 3rd 7.65
> go after Coke Classic.
> 8. Diet Pepsi Max Star-studded cast stops dozing. 60 1st 7.60
> 9. Planters Scent of nuts makes homely woman 30 2nd 7.41
> alluring.
> 10. Tide to Go Shirt stain is louder than a job 30 1st 7.39
> candidate.
> 10. SoBe Life Lizards dance with model Naomi 60 2nd 7.39
> Water Campbell.
>
> --- end excerpt ---
>
> ---
> Budweiser's dog and pony show takes
> top Ad Meter spot
> http://www.usatoday.com/money/advertising/admeter/2008admeter.htm
> ---
>
> Excerpts:
>
> The Patriots' streak was broken, but
> Anheuser-Busch's was not.
>
> In the high-stakes world of Super Bowl
> advertising, it aired the best-liked Super
> Bowl ad for a record 10th-consecutive
> year, according to results of USA TO-
> DAY'S exclusive Super Bowl Ad Meter
> real-time consumer focus group testing.
>
> Unlike many of its previous winners, A-B's
> big winner this time didn't tickle the funny
> bone, but it certainly plucked the heart
> strings.
>
> The ad featured a Dalmatian who becomes
> personal trainer to a dejected draft horse
> eager to make the team pulling the famous
> Budweiser beer wagon.
>
> In a nod to millions of boomer viewers, the
> valiant steed trains to the theme from the
> movie Rocky. And like Rocky, it won big.
>
> "Ten in a row is a dream," said A-B's Bob
> Lachky, chief creative officer. "It's validation
> of the brand strategies we have in place and
> that Clydesdales are America's favorite icon.
>
> "It is a spot about tradition, about the little
> guy succeeding," Lachky said. "There's a real
> era of cynicism right now, and America was
> ready for this message. It has a message about
> trying harder."
>
> ...
>
> The Clydesdale ad "had a beginning, a middle
> and an end," said Richard Lackner, a teacher
> from Downers Grove, Ill. "It told a little story
> and got you to root for the underdog, actually
> underhorse."
>
> Indeed, no advertiser in the game did. But for
> a change, A-B faced serious competition for
> the top slot. A FedEx ad featuring giant pigeons
> chaotically trying to deliver overnight packages
> placed second. A Bridgestone tire ad that fin-
> ished third showed a forest full of critters
> screaming when a beloved squirrel almost
> gets hit by a car.
>
> And a year-old Doritos spot made by a con-
> sumer cracked the top five. The ad, in which
> a giant rat tackles a chip eater, finished third
> last year in Doritos' make-your-own Super
> Bowl ad contest.
>
> ...
>
> Some 37 advertisers paid a record price - an
> average $2.7 million per 30 seconds - for the
> privilege of sharing the stage with the New Eng-
> land Patriots and New York Giants. A estimated
> 90 million Super Bowl viewers were shown 54
> commercials.
>
> ...
>
> --- end excerpts ---
>
>

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